About IntelePeer.ai:

IntelePeer delivers rapidly deployable communications solutions for an always connected world. Our Conversational AI Platform instantly improves your customers’ communications experience. IntelePeer provides industry leading time-to-value with Agentic AI solutions that work seamlessly with your infrastructure. Our no-code templates, low-code, co-creation, and developer API options provide you with simple, easy-to-use tools that can be utilized by anyone.

Job Summary: 

We are seeking a strategic and passionate Director of Customer Marketing to lead our global customer advocacy and reference initiatives. This role is critical in building and nurturing relationships with our most valued customers to amplify their voices across thought leadership, public relations, analyst relations, and marketing channels. You will be responsible for identifying, engaging, and tracking customer advocates to support a wide range of activities including case studies, video testimonials, speaking engagements, media interviews, and analyst briefings. Your work will directly influence brand perception, market credibility, and pipeline acceleration, and be measured for Influenced Pipeline: % of pipeline touched by advocacy; Reference Utilization: # of reference activities per quarter; Conversion Lift: Win rate for deals with advocacy vs. Without; and Customer Engagement: Advocacy participation rate.

Responsibilities: 

• Develop and execute a comprehensive customer advocacy strategy aligned with corporate marketing goals (e.g., Customer Advisory Boards).

• Build and manage a scalable reference program that identifies and nurtures customer champions in partnership with Sales and Implementation teams.

• Maintain a dynamic database of customer advocates and track engagement across campaigns and channels using Salesforce and other advocacy platforms.

• Content & Storytelling

  • Collaborate with content, PR, and AR teams to produce compelling customer stories, case studies, and video testimonials.

  • Source customers for participation in webinars, events, and analyst briefings.

• Cross-Functional Collaboration

  • Partner with Sales, Customer Success, and Product teams to identify potential advocates and ensure alignment on messaging.

  • Work closely with PR and AR teams to secure customer participation in media and analyst opportunities.

• Measurement & Reporting

  • Define KPIs and track the impact of advocacy activities on brand awareness, media coverage, analyst perception, and pipeline influence.

  • Provide regular reporting and insights to senior leadership using Salesforce and other analytics tools.

Required Qualifications 

·         8–10 years of direct experience in customer advocacy, reference programs, or customer marketing.

·         Proven success in building and scaling global advocacy programs.

·         Strong storytelling skills and experience producing customer-facing content.

·         Excellent relationship building and communication skills.

·         Experience with advocacy platforms (e.g., ReferenceView).

·         Must have experience in both healthcare and enterprise environments.

·         Salesforce experience is required.

·         Ability to manage multiple projects and stakeholders in a fast-paced environment.

Education & Experience: 

Bachelors Degree in Marketing or Business. Masters a plus

Competencies:

Physical Requirements:

• Sedentary work lifting no more than 10 pounds.

• Occasional lifting, carrying, and standing.

• Frequent hand/eye coordination to operate office equipment.

• Vision sufficient to read computer screens, reports, and related department documents.

• Dexterity to operate computer keyboards and other related office equipment.

• Endurance sufficient to sit and work at a computer for extended periods of time.

• Frequent speech communication and hearing.

Why you'll love it here:

• Unlimited Vacation for exempt employees

• Paid Holidays

• Competitive medical, dental & vision insurance for employees and their dependents

• 401K Retirement Plan

• Stock Options

• Company-paid life insurance

• Health & Flexible Savings Accounts

• Cell phone, gym, and internet reimbursement

• Paid Parental Leave

• Tuition Reimbursement

• Employee Assistance Program (EAP)

• Free snacks (Denver, and or Fort Lauderdale)

• Fun events (virtual and in-person)

Applicants must be authorized to work for any employer in the U.S.
We are unable to sponsor or take over sponsorship of an employment visa at this time.

Any requests to exercise your rights as a data subject under GDPR should be submitted to infosec@intelepeer.com for prompt processing. Please refer to our Privacy Policy (at www.intelepeer.com/privacy/intelepeer-privacy-policy) for any questions on how IntelePeer complies with GDPR.

For California residents only: Please refer to the link below for IntelePeer’s Applicant CCPA Privacy Notice. https://intelepeer.com/privacy/intelepeer-california-applicant-privacy-notice/

IntelePeer participates in E-Verify.

At IntelePeer, we value diversity and are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status.

We strive to provide reasonable accommodations to applicants and employees with disabilities to support them in performing the essential functions of their roles.

If you have any questions or need assistance, please contact our Director of Recruiting.